Upward Engine

SEO Strategist

Articles by Author

Programming Languages for Digital Marketing Teams
In today's digital landscape, coding skills are no longer just for developers. They give a powerful advantage to almost anyone,…
Why Outsource SEO? Maximizing Your Organic Reach with Upward Engine
For the average website, organic search fuels more than half of all traffic. Yet, in-house marketing teams sometimes struggle to…
3 Reasons You Should Use LinkedIn Lead Gen Ads
A high-quality ad campaign can attract new prospects and generate qualified leads. However, many problems often plague digital advertising campaigns,…
7 Best Practices for Digital Agency Reporting
As experts in the digital marketing industry, it is our responsibility to translate and interpret raw data/metrics into analysis, strategy,…
The Advantages of Paid Search Advertising for B2B Companies
Paid search advertising, also known as Search Engine Marketing (SEM), allows businesses to gain prime position in search results, even…
Call Tracking: Shining Light into the Blindspot Plaguing B2B Digital Marketing
A website potentially has dozens of different interaction points you might want to measure. But in terms of what most…
How to Structure Your Digital Marketing Team
Assembling a great digital marketing team can be tricky. It requires carefully defined roles and responsibilities, the right mix of…
Fractional Staffing for Digital Marketing Roles
Not all skill gaps in your digital marketing team require a full-time employee to fill the void. For many companies,…
Understanding Google’s Search Operators
As a digital marketer or SEO, it’s incredibly helpful to understand how to use search operators: Google’s built-in commands for…
How to Apply Agile to Your Marketing Team
What is Agile Marketing? Agile is a project management style made popular by software development teams, but it has been…