Upward Engine

SEO Strategist

Articles by Author

Domain Authority: What It Is & How You Can Boost It
For business owners who are (and should be) constantly working to boost SEO (search engine optimization), understanding Google ranking factors…
What Are Backlinks & How Do They Work?
Backlinking occurs when someone links to your website, or vice versa. If you link to theirs, you are creating a…
How to Stand Out in Search Results
Getting your business website on the first page of Google search engine results is a BIG DEAL – the ULTIMATE…
3 Example of Effective Price Anchoring
Pricing is one of the most important factors you should consider as a business owner. Don’t make the mistake of…
Website Drop-Down Menus: When They Work & When They Don’t
A drop-down menu (sometimes called pull-down menu or list) is a graphic control element designed to help visitors find specific…
How to Declutter Your Website Menu
Feeling a little cluttered lately? If your website looks overcrowded, too “busy,” or blindingly bright and flashy, it is highly…
Don’t Chase Design Trends for Your Business
When it comes to designing elements on your website, it can be tempting to fall for the latest website design…
3 Simple Ways to Deliver Proactive Customer Service
All business owners were and are consumers first. As such, you’ve likely already experienced the difference between reactive and proactive…
P.O.E.M. Paid, Owned, Earned, Media
When we talk about P/O/E media, I’m not trying to start a conversation about iambic pentameter. We’re actually addressing three…
How to Create Engaging Employee Bios (that Boost SEO)
Do you have a page of employee bios on your website? If not, it’s time to think about adding one.…